The Journal

Notes from the studio

Practical ideas on pricing, sourcing, and running a calmer floral business — written for the people behind the bouquets.

Pink and yellow floral arrangement

Featured

How to Price Wedding Flowers Without Underselling Yourself

A practical pricing formula for event florists — wholesale cost, markup, seasonal pricing, and a waste buffer — so every wedding quote is both competitive and profitable.

Red and white wedding bouquet

The Event Florist’s Workflow: From First Inquiry to Final Delivery

A clear, repeatable workflow for event florists — inquiry, quote, confirmation, ordering, and delivery — so nothing slips through the cracks during a busy season.

Multicolored flowers in a vase

Stop Over-Ordering Stems: Smarter Supplier Orders for Event Florists

Over-ordering eats your margin; under-ordering risks the event. A practical approach to supplier flower orders for event florists — consolidate, time deliveries, and cut waste.

Vase of pink roses

Get Your Quotes Signed Faster: E-Signatures for Florists

Why chasing quote approvals by email costs you bookings — and how digital e-signatures help event florists confirm weddings faster and more professionally.

White and pink flowers

From Spreadsheets to System: Getting Your Flower Business Organised

Spreadsheets and sticky notes break down as an event florist grows. Signs you’ve outgrown them — and what an organised system looks like.

Made in Aotearoa,

for event florists worldwide

Made in Aotearoa,

for event florists worldwide

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