The Journal
Get Your Quotes Signed Faster: E-Signatures for Florists

You spent an hour building a beautiful, accurate quote. Then it sits. The client meant to reply, got busy, and now you’re sending a third just checking in email while a date you could’ve booked drifts toward someone else.
The gap between sending a quote and getting a yes is where bookings quietly die. Closing that gap is one of the highest-leverage things you can do.
Why approvals stall
Friction. Reply to confirm sounds easy, but it asks the client to write a message, and small asks get postponed.
No clear action. A PDF attachment doesn’t tell the client what to do next.
It feels informal. An emailed yep sounds good doesn’t feel like a real commitment — to them or to you.
What actually moves it along
Make saying yes a single click. When the quote includes a clear review and sign link, you remove the friction. The client opens it, sees the quote, and signs — no account, no back-and-forth.
Make it feel official. A signed document reads as a real agreement. That psychological weight is exactly what you want before you start spending on stems.
Keep a record. A signed quote is your protection if the scope is ever questioned later. We agreed to this is much stronger with a signature and a timestamp behind it.
A note on professionalism
How you handle the paperwork tells a client how you’ll handle their wedding. A polished, on-brand quote that they can sign in thirty seconds signals that you’re organised and serious — which is exactly the florist couples want touching the most important day of their year.
BLUME generates a branded quote PDF and sends it for signature with one link. Your client signs on a simple, secure page — no login required — and the signature is embedded right into the document. The event moves forward automatically, and the signed quote is stored against the job.
The takeaway: don’t let great quotes go cold. Make the yes effortless and official, and you’ll convert more inquiries into booked dates.

