The Journal
Turning More Quotes into Confirmed Bookings

I remember when sending a quote felt like the beginning of a waiting game.
So many hours were carefully spent preparing a proposal, making sure every flower, every arrangement, and every detail had been costed correctly. I’d hit send… and then wait.
A few days would pass and I’d wonder if they’d seen it. Should I follow up? Should I leave them a little longer?
Then another enquiry would come through for the same date, and suddenly I was caught between holding the date for one couple, while risking losing another.
If you’ve ever been in that position, you’ll know how frustrating it can be.
One thing I’ve learnt over the years is that clients rarely delay because they aren’t excited, but life rather, simply gets busy.
They receive your quote, they need to open it, read it, discuss it, reply to your email, sign a separate contract, and organise their deposit……
None of those steps are difficult on their own, but together, they create just enough friction for good intentions to turn into delayed decisions.
I wanted to make that whole experience easier—for my clients and for me.
That’s why Blume works differently
With Blume, everything happens in one place.
Your client receives a beautifully branded quote where they can review the proposal, electronically sign their agreement, and pay their deposit without jumping between emails, attachments, or separate documents.
It’s quick and simple, and it feels professional from the very first interaction.
First impressions matter
I’ve always believed your quote says just as much about your business as your flowers do.
A polished proposal tells your clients they’re working with someone organised, professional, and experienced. It gives them confidence that if you’ve thought through every detail of the booking process, and, that you’ll bring that same level of care to their wedding day.
Every signed quote is securely saved against the event, along with payment tracking, so you always know exactly where each booking stands. It takes all the guesswork out the equation.
Everything flows from there
One of my biggest frustrations was entering the same information over and over again.
Once a client accepted a quote, I’d still have to prepare supplier orders, create production notes, invoice the client, and update my records manually. It really just felt like so much unnecessary double handling.
That’s why I designed Blume to keep everything connected.
Now, an accepted quote naturally flows into the next stage of the event, allowing you to generate supplier flower orders, florist worksheets, invoices, and payment tracking without starting from scratch every time - absolutely no double handling.
Why I think this matters
Blume is designed to remove the little obstacles that slow your business down.
It’s about creating a booking experience that’s effortless for your clients and far less stressful for you. And, the less time you spend chasing or doubling up on paperwork, the more time you have to create beautiful flowers, look after yourself and your clients, and enjoy the business you’ve worked so hard to build.

